UK-headquartered ticketing platform Skiddle has partnered with music streaming big Spotify to combine digital music consumption and dwell occasion attendance.
The partnership, introduced Wednesday (April 9), permits Spotify customers to find live shows, membership nights and festivals that includes their most well-liked artists straight by means of artist profiles.
By means of the brand new characteristic, followers can entry the platform’s ‘Occasions’ tab to browse upcoming performances, choose dates, and buy tickets by means of Skiddle with out leaving Spotify.
“Our workforce has put quite a lot of work into bringing the Spotify integration to life, so it’s improbable to see it now dwell,” stated Duncan King, Skiddle’s Head of Pageant and Partnerships. “This collaboration opens up an thrilling new advertising and marketing channel for our associate promoters, seamlessly linking Skiddle’s intuitive platform with extremely engaged music followers on Spotify.”
For occasion organizers, the mixing will permit promoters to achieve improved visibility and entry to beforehand untapped audiences, stated Skiddle.
“We envision a world the place no Spotify listener misses a live performance as a result of they didn’t realize it was occurring.”
Jon Ostrow, Spotify
Jon Ostrow, Head of BD and Dwell Music at Spotify, stated, “We envision a world the place no Spotify listener misses a live performance as a result of they didn’t realize it was occurring. Our partnership with Skiddle brings us nearer to realizing that imaginative and prescient by ensuring dwell music followers within the UK can uncover extra native live shows on Spotify throughout surfaces like our model new Live shows Close to You playlist.”
Occasion organizers can entry the brand new integration by registering for Skiddle’s free Promotion Heart account and itemizing their occasions on the platform.
The mixing comes as firms within the tech sector more and more leverage partnerships to supply extra experiences for shoppers. The Skiddle-Spotify integration joins present partnerships that Skiddle has established with live performance discovery platforms Songkick and Bandsintown.
“That is only the start – the primary of many tech partnerships designed to assist our promoters promote extra tickets whereas making it simpler than ever for followers to find and ebook the gigs they love,” King stated.
“We’re already built-in with Songkick and Bandsintown, and we’re persevering with to increase our community of integrations to make sure occasions listed on Skiddle are seen in additional locations, to extra folks, on the proper time.”
For Spotify, the partnership marks the newest in its efforts to supply extra experiences to listeners. The streaming big has been increasing its concert-related choices lately.
In 2020, Spotify teamed up with live performance discovery app Songkick, whose live performance discovery service was acquired by Warner Music Group in 2017, to launch a digital occasions listings characteristic on its platform.
In 2022, Spotify launched a brand new ‘Dwell Occasions’ feed, changing its earlier ‘Live performance Hub’ characteristic. That very same yr, the corporate began testing direct live performance ticket gross sales to followers by means of a devoted ‘Spotify Tickets’ website.
Nonetheless, Spotify confronted challenges in its direct ticketing plans. The corporate scaled again its personal ticketing initiatives in 2024, specializing in integrations with third-party firms. Spotify built-in Bandsintown listings that very same yr, along with its present Ticketmaster, Eventbrite, Songkick, and AXS listings on the platform.
In the meantime, Dwell Nation President and CEO Michael Rapino not too long ago confirmed that the corporate is in ticketing talks with Spotify, Apple and Amazon.
“We’ve been working with all three of them [Spotify, Apple, and Amazon], looking for a mannequin which will work for us and them, and [we] assume they’re speaking to others additionally,” Rapino stated in February.
Bloomberg had earlier reported that Spotify’s long-anticipated ‘Tremendous Professional’ tier might arrive this yr with early entry to live performance tickets as considered one of its choices, alongside AI-powered remix options and higher-fidelity audio.
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