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British retail gross sales unexpectedly rose 0.4 per cent in March, earlier than Donald Trump introduced sweeping tariffs on US buying and selling companions, with sunny climate serving to gross sales in clothes and outside outlets.
Friday’s month-to-month knowledge from the Workplace for Nationwide Statistics confirmed that the quantity of products purchased exceeded expectations of economists polled by Reuters, who had predicted a 0.4 per cent contraction.
Clothes and outside retailers reported that good climate boosted gross sales, although the will increase have been partly offset by falls in grocery store gross sales.
The determine adopted a 0.7 per cent improve in February and a 1.4 per cent rise in January.
Nonetheless, the most recent retail gross sales knowledge doesn’t take within the impression from Trump’s tariff shock in April and the rise in enterprise and family prices taking impact this month.
Separate figures printed on Friday by analysis firm GfK confirmed that shopper confidence fell 4 factors to minus 23 this month, the bottom degree for properly over a yr.
Earlier within the week, the S&P World PMI indices confirmed that US tariffs and rising prices had additionally hit enterprise morale.
“Retail gross sales have been ticking alongside simply nice earlier than President Trump’s tariffs hit customers’ confidence,” stated Rob Wooden, economist on the consultancy Pantheon Macroeconomics.

Alex Kerr, economist on the consultancy Capital Economics, stated the retail gross sales determine would add 0.1 per cent factors to GDP within the first three months of the yr.
“However whereas right now’s retail gross sales knowledge confirmed that households spent a bit extra freely than anticipated in Q1, that will not final,” he added. “The drop in shopper confidence in April after the US tariff chaos means that households could begin to spend extra cautiously within the coming months.”
The UK financial system carried out higher than anticipated in the beginning of the yr, with a 0.5 per cent rise in GDP in February pointing to quicker progress throughout the primary quarter than the 0.25 per cent forecast by the Financial institution of England.
The Met Workplace reported that the UK had its third-sunniest March on report, serving to gross sales.
Gross sales in non-food shops, together with department shops, clothes and family shops, rose by 1.7 per cent over the month, pushing them to the very best degree since March 2022.
Within the three months to March, a much less unstable measure of spending, gross sales have been up 1.6 per cent in contrast with the earlier three months, the quickest tempo since mid-2021.
Nonetheless the info pertains to the interval earlier than the US president introduced steep “reciprocal” tariffs on dozens of America’s buying and selling companions in early April, and a ten per cent responsibility on the UK, in a transfer that convulsed international markets.
The prices of many utilities for UK customers additionally rose in April, with street and stamp responsibility taxes additionally rising.
“We had been upbeat about UK shopper prospects earlier than the US lurch to tariffs,” stated Wooden. “Now the query is how a lot rising uncertainty will hit customers.”