Tencent Music Leisure (TME) is reportedly in superior negotiations to accumulate Chinese language podcasting firm Ximalaya Inc. in a deal valued at USD $2.4 billion, in line with Bloomberg.
The acquisition, which might considerably broaden TME’s audio content material choices past music, is predicted to contain a mix of money and shares, Bloomberg stories, citing folks aware of the matter who requested to not be named.
Ximalaya’s present shareholders reportedly embrace TME’s majority-parent firm, Tencent Holdings, plus Baidu and Sony Music Leisure.
In line with an SEC submitting reviewed by MBW, Sony Music acquired 4.6 million Collection E-2 most well-liked shares in Ximalaya for a consideration of USD $50 million in 2020.
A sale to Tencent Music may doubtlessly be finalized “as quickly as the approaching weeks,” in line with Bloomberg’s sources, although discussions are ongoing and no last selections have been made.
Each Tencent Music and Ximalaya have declined to touch upon the potential deal.
The mooted acquisition comes as TME, China’s largest music streaming firm, continues to diversify its enterprise past conventional music streaming.
Earlier this week, TME revealed in its ESG report that it has considerably expanded its AI capabilities throughout its platforms, together with music creation instruments that permit customers to generate tracks and publish them on to its QQ Music streaming service.
In line with a list software filed final yr, Ximalaya boasted 303 million month-to-month energetic customers as of 2023. The podcast platform had beforehand filed for an IPO in 2021 however delayed these plans.
The acquisition would doubtlessly place TME to extra straight compete with international streaming giants like Spotify, which has been aggressively increasing past music into podcasts and audiobooks in recent times.
TME’s increasing enterprise
TME’s reported curiosity in Ximalaya aligns with its broader technique of diversification and progress.
TME reported sturdy monetary outcomes in 2024, with subscription income growing 25.9% year-over-year to RMB 15.23 billion (USD $2.12 billion).
This progress was partially attributed to TME’s premium “Tremendous VIP” (SVIP) subscription tier.
TME’s paying music subscribers reached 121 million in This fall 2024, representing a 13.4% improve from the earlier yr.
TME has additionally been making important investments in AI know-how.
As detailed in its current ESG report, the corporate has built-in DeepSeek’s giant language fashions throughout its platforms, together with its AI Songwriter software, which permits musicians to generate authentic AI songs that may be revealed on to QQ Music “with only one click on.”
Podcasts and audiobooks: The brand new streaming battleground
The potential acquisition of Ximalaya by TME would comply with a development amongst music streaming companies to broaden into podcasts and audiobooks, with Spotify main the cost.
Spotify has been notably aggressive in its push into podcasting, having made substantial investments buying podcast networks, studios, and unique content material offers over the previous few years
Extra just lately, Spotify has made important investments in audiobooks.
Final yr the corporate added 15 hours of month-to-month audiobook listening to its Premium subscription tiers, a transfer that sparked controversy within the music trade.
The change resulted in Spotify reclassifying its Premium subscription tiers as “bundles” in america which allowed the corporate to pay a decrease mechanical royalty fee to publishers and songwriters within the US underneath the Phonorecords IV settlement.
Spotify has since inked direct licensing agreements for publishing and information – within the US and elsewhere – with Common Music Group and Warner Music Group.Music Enterprise Worldwide
