Talking about evolving purchaser preferences, Sardana famous that as we speak’s prosperous buyers are drawn to branded residences that provide international design requirements, eco-friendly options like photo voltaic rooftops and water-positive programs, and hospitality-inspired providers.
Past location and measurement, fashionable homebuyers are prioritising areas that ship a premium residing expertise whereas making certain long-term worth appreciation and environmental duty. Edited Excerpts –
Q) How do you outline ‘premium residing’ within the context of actual property as we speak? Is it extra about expertise, worth, or nonetheless pushed by measurement, location, and supplies?
A) Right this moment, premium residing transcends conventional metrics like worth, sq. footage, or perhaps a prestigious pin code. It’s outlined by curated experiences — from personalised interiors and good residence applied sciences to wellness-focused environments and an innate sense of exclusivity.
More and more, homebuyers are gravitating towards areas that resonate emotionally and elevate day by day life. Branded residences are gaining traction by delivering constant high quality, international aesthetics and hospitality-inspired providers. Premium as we speak is not only what you personal, however the way it makes you’re feeling.
Q) The RBI has maintained a constant stance on the repo fee, with latest cuts within the final three phrases. How has this impacted purchaser sentiment and exercise within the residential phase?
A) The residential market has responded positively. Decrease EMIs have made homeownership extra accessible, particularly for first-time consumers. With borrowing changing into extra reasonably priced, there’s renewed power out there — extra website visits, faster conversions, and stronger purchaser confidence.
Builders too are seeing quicker decision-making cycles and elevated traction throughout product segments.
Q) Do you count on the present rate of interest surroundings to speed up home-buying selections within the coming quarters?
A) Completely. With the repo fee at 5.5%, there’s a rising sense of urgency amongst consumers to lock in beneficial charges. We’re witnessing elevated exercise, not simply from new consumers but additionally from these upgrading to better-located, amenity-rich residences.The shift in direction of thoughtfully designed, wellness-oriented properties — notably in branded and gated communities — is changing into extra pronounced.
Q) What are the important thing funding tendencies you’re seeing amongst HNIs and NRIs within the Indian actual property area as we speak?
A) HNIs and NRIs are more and more prioritising branded residences and quality-driven developments that align with international benchmarks. They’re drawn to properties that provide sustainability options like photo voltaic rooftops and water-positive programs, together with hotel-style providers, concierge and asset administration.
Branded developments, with their robust design language and service-led residing, provide each way of life worth and long-term safety, making them extremely enticing, particularly in city hubs like Gurugram, Mumbai and Bengaluru.
Q) How has the common unit measurement developed throughout metros and tier-2 cities over the previous yr?
A) There’s been a definitive transfer towards bigger properties. In metros, that is pushed by multifunctional residing — areas that enable for work-from-home, wellness zones and family-centric residing. In tier-2 cities, with higher land availability, builders are providing even bigger codecs.
Throughout the board, consumers are putting a premium on area, mild and flexibility — options that outline high quality residing as we speak.
Q) How has the thought of premium developed for homebuyers post-pandemic?
A) Put up-pandemic, consumers are now not searching for only a roof over their heads. They need properties that nurture well-being and emotional connection. Ethereal layouts, entry to nature, and wellness facilities — akin to health pods, meditation corners, and biophilic design — have turn out to be non-negotiable.
There’s additionally a rising demand for safe, gated communities that foster a way of neighborhood. Branded residences ship these developed expectations with precision, making them a pure selection for the post-COVID homebuyer.
Q) Are HNIs and UHNIs taking a look at premium housing extra as a life-style improve or a long-term funding asset?
A) It’s each. For as we speak’s developed purchaser, premium housing displays a refined way of life whereas additionally serving as a strategic funding. Branded residences provide the peace of mind of high quality, location and repair continuity — parts that guarantee long-term worth appreciation.
In rising corridors like Dwarka Expressway, such properties have gotten coveted for his or her twin promise of elevated residing and sound capital development.
Q) How are actual property buyers managing threat within the present market, particularly throughout residential and mixed-use portfolios?
A) Traders have gotten much more data-driven and discerning. There’s an elevated give attention to developer credibility, market fundamentals and micro-location potential. Many are diversifying into mixed-use codecs and branded residential tasks that provide asset administration help andpredictablereturns.
Inexperienced rankings, rental yield evaluation and digital instruments for forecasting are all a part of the toolkit. Total, there’s a powerful desire for safer, high-quality residential belongings backed by dependable builders.
Q) What methods do you suggest to homebuyers or buyers trying to diversify their actual property holdings whereas balancing yield and security?
A) Residential belongings stay the cornerstone of a strong actual property portfolio, particularly when backed by robust design, location and developer status. With rising curiosity in branded residences, buyers are more and more viewing these properties as secure, appreciating belongings with international enchantment.
For these searching for yield flexibility, REITs are a sensible method to achieve residential publicity with out the operational complexity.
The secret is diversification throughout high-potential micro-markets and aligning investments with long-term tendencies like wellness, sustainability and experience-led residing.
(Disclaimer: Suggestions, solutions, views, and opinions given by consultants are their very own. These don’t characterize the views of the Financial Occasions)
