For years, U.S.-based tech firms have tapped into India’s huge and rising web consumer base for development. OpenAI is not any exception. However whereas the AI lab claims that India is one in every of its fastest-growing ChatGPT markets, third-party information means that OpenAI could also be struggling to show that momentum into income.
In response to analytics agency SensorTower, customers in India have spent $8 million on ChatGPT subscriptions by way of in-app purchases since 2023. That doesn’t embrace purchases made by way of the ChatGPT internet app. However notably, it’s a fraction of the $330 million SensorTower estimates U.S. customers have spent on ChatGPT in-app.
One doubtless issue is the dearth of native pricing for India. OpenAI’s least expensive ChatGPT plan within the nation prices $20 (greater than ₹1,700) monthly, which is taken into account costly for a digital subscription in India.
When contacted, OpenAI didn’t share particular particulars about its development in India however pointed us to a latest put up on X by COO Brad Lightcap, which claims that India is ChatGPT’s fastest-growing market.
Low because the income is perhaps at current, India should find yourself being a significant development driver for OpenAI. The corporate’s CEO, Sam Altman, just lately expressed a want for OpenAI to develop into a multi-billion-user platform. Tapping into India’s over 950 million web customers might assist bootstrap that effort.
OpenAI apparently thinks so. The corporate is reportedly courting an alliance with Reliance Jio, one in every of India’s largest cell carriers, to get ChatGPT in entrance of extra customers.
Within the meantime, ChatGPT continues to develop organically in India.
In response to information from app tracker Appfigures, greater than 20% of ChatGPT Android app downloads this 12 months up to now have been in India. At the very least a portion of that development was fueled by the just lately launched revamped picture generator in ChatGPT, which went viral for its capability to create life like Ghibli-style artwork.
For context, ChatGPT has greater than 500 million weekly customers globally.
