Spotify has formally reached 100 million paying subscribers in Europe.
That’s in keeping with a LinkedIn submit from co-founder and CEO Daniel Ek, who stated he shared information of the milestone at an occasion in Stockholm this week.
Spotify reported on April 29 that it grew its international Premium Subscriber base to 268 million paying customers in Q1 (the three months ended March 31).
That was up12% YoY, and up by 5 million web subscribers on the 263 million that SPOT counted on the finish of the prior quarter (This autumn 2024).
The corporate projected that its complete Premium Subscriber base will hit 273 million in Q2 of this yr (the three months ended June 30), an addition of roughly 5 million web new subscribers within the quarter.
Ek stated in his social media submit at present (Might 27) that Europe is now dwelling to almost “40% of [Spotify’s] international premium subscriber base”.
Spotify’s most up-to-date earnings presentation (for Q1, 2025) included a chart confirming that Europe accounted for 37% (or 99.16m) of its complete subscriber base in Q1.
Latin America and ‘Remainder of World’ accounted for 23% and 14%, respectively.
North America, in the meantime, accounted for 26%, which means that the platform counted 69.68 million Premium Subscribers in North America as of Q1 2025.
Spotify’s earnings report didn’t get away the share for the US and Canada individually.
Spotify not too long ago stated that its US iOS app replace, permitted by Apple earlier this month, drove “a major improve” in conversions from free to Premium subscriptions available in the market.
Sharing the information on LinkedIn at present (Might 27), Daniel Ek stated: “Every year, we open the doorways to our Stockholm HQ to welcome friends from throughout Europe. This yr, I had the prospect to take everybody by means of Spotify’s founding journey, a narrative I’ve informed many occasions, however one that also feels particular.
“What made this time totally different was that I additionally bought to share an enormous milestone: Spotify has now reached 100 million paying subscribers in Europe.”
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“After we launched in 2008, we did so market by market, attempting to elucidate to our companions what streaming may develop into. Again then, simply getting to 1 million paying customers in Europe in 2011 felt like an enormous win.”
Daniel Ek
Ek added: “After we launched in 2008, we did so market by market, attempting to elucidate to our companions what streaming may develop into. Again then, simply getting to 1 million paying customers in Europe in 2011 felt like an enormous win. Quick ahead to at present, and Europe is dwelling to almost 40% of our international Premium subscriber base.
“The expansion is unbelievable, however what issues much more is the connection we’ve constructed alongside the best way. With our customers, who’ve made Spotify a part of their every day lives, and the connections that’s made between followers, artists, authors and creators, each single day. I’m tremendous happy with what we’ve constructed and so enthusiastic about what’s subsequent. 🙏”
In Europe, Spotify not too long ago applied worth will increase for subscribers throughout Belgium, the Netherlands, and Luxembourg.
This marks the second main worth adjustment for Spotify within the Benelux area since July 2023 when the corporate rolled out worth will increase throughout North America, Europe, and Asia.
Within the Netherlands and Luxembourg, a person subscription now prices €12.99 (USD $14.81 on the present alternate price), up 18% from €10.99.
The worth improve within the Benelux area now exceeds the costs of Spotify’s companies in bigger neighboring economies. As compared, particular person plans in Germany and Spain stay at €10.99, whereas French subscribers pay €11.12 ($12.66). Switzerland, in the meantime, is priced increased at 13.95 CHF ($17.04) for a person subscription.
