The job market in India is seeing notable adjustments as an increasing number of ladies in Tier-II and Tier-III cities are getting into the workforce. In accordance with job {and professional} networking platform Apna.co, a 34% improve in median wage has been witnessed amongst ladies over the past three years. This demonstrates improved wage progress and a broader vary of profession alternatives. Apart from, there was a fourfold rise within the variety of ladies job seekers from these areas between 2021 and 2024.
Apna.co has noticed a major 4X improve in ladies job seekers from Tier II and III cities between 2021 and 2024. This pattern highlights the increasing alternatives and digital accessibility which have enabled extra ladies from non-metro areas to take part actively in various industries.
Notably, there was a 3X rise in job purposes, reaching 1.28 crore in 2024. The most well-liked sectors for these job seekers embrace gross sales & enterprise growth, admin & again workplace, and buyer help, which collectively account for 55% of complete purposes.
The rise in ladies getting into the workforce is attributed to the burgeoning job alternatives and evolving hiring patterns which can be prevalent past main metropolitan areas. Rising cities like Lucknow, Jaipur, and Indore have grow to be key employment hubs, contributing to over 45% of job purposes on the platform. This shift in workforce dynamics presents a important alternative for companies to interact with a talented and motivated expertise pool.
Nirmit Parikh, Founder and CEO of Apna.co, emphasised, “India’s workforce is present process a metamorphosis, with ladies from Tier II and III cities moving into various careers throughout industries. Fueled by digital accessibility and evolving hiring tendencies, this surge is reshaping workforce dynamics.”
Job purposes from ladies in Tier II and III cities should not solely growing in quantity however are additionally increasing into numerous unconventional roles. These embrace Discipline Gross sales, Supply & Logistics, and Safety Providers, with purposes reaching almost 6 lakh, 2.5 lakh, and 1.5 lakh respectively in 2024. This diversification of profession preferences displays the altering aspirations of ladies in these areas, inspired by platforms like Apna.co that facilitate connections between job seekers and employers.
The transformation within the employment panorama is additional illustrated by the two.5X rise in contemporary graduates amongst ladies job seekers in these areas, totalling almost 9 lakh in 2024. This inflow of latest expertise signifies a rising pattern of younger ladies in search of employment quickly after finishing their schooling. Moreover, the median wage for ladies job seekers in these areas has elevated by 34% over the previous three years, underscoring improved wage progress and profession prospects.
As India strikes in direction of a extra inclusive workforce, non-metro areas are quickly closing the workforce hole. Cities comparable to Kanpur, Bhubaneswar, and Ranchi are evolving into high-growth expertise centres, signalling a broader shift in workforce participation. Parikh added: “By 2030, exponential job market progress will additional speed up alternatives for ladies throughout numerous sectors. This shift presents a vital second for companies to faucet into a talented and motivated expertise pool.”
